Challenge
ATI Restoration required a comprehensive brand refresh across a 70+ location national footprint without disrupting ongoing operations or creating inconsistencies during the transition period.
ATI Restoration required a comprehensive brand refresh across a 70+ location national footprint without disrupting ongoing operations or creating inconsistencies during the transition period.
Solution
Led end-to-end brand relaunch, coordinating the creation and deployment of 150+ assets across all customer touchpoints within a compressed 2-week timeline. Implemented a centralized asset management system using Adobe Libraries to ensure design consistency and streamline workflows across team members.
Led end-to-end brand relaunch, coordinating the creation and deployment of 150+ assets across all customer touchpoints within a compressed 2-week timeline. Implemented a centralized asset management system using Adobe Libraries to ensure design consistency and streamline workflows across team members.
Results
Successfully executed seamless brand transition with zero business disruption across all markets. The new centralized system increased team productivity by 25% by eliminating version control issues and providing instant access to brand-compliant assets.
Successfully executed seamless brand transition with zero business disruption across all markets. The new centralized system increased team productivity by 25% by eliminating version control issues and providing instant access to brand-compliant assets.
