Multidisciplinary creative professional driving brand growth through strategic design and team leadership. Proven track record building scalable creative systems, leading integrated campaigns, and delivering measurable results. Unique blend of Creative Director strategic vision, hands-on Art Director execution, and efficient Graphic Designer precision.
Design Manager
ATI Restoration, February 2025 to Present
Drive brand consistency and marketing effectiveness across 70+ locations and 3,000 employees. Manage internal and external communications while providing creative assets that empower marketing and business development teams to drive growth. Oversee creative strategy, team workflows, and production of all marketing collateral including a national tradeshow presence.
— Orchestrated complete brand refresh launching 70+ assets across all market touchpoints in 2-week timeline, ensuring seamless transition with zero business disruption
— Increased marketing team efficiency 40% by streamlining project management system with standardized workflows, templates, building email design system, and approval processes
— Scaled brand consistency by building comprehensive Canva template library, empowering team members to create on-brand materials independently while maintaining quality standards
— Established centralized asset management system using Adobe Libraries, driving consistency across design team members and increasing productivity by 25%
— Produce comprehensive print and digital collateral spanning sales materials, corporate communications, social media, advertising, and business development tools
— Reduced vendor expenses by 75% by taking ownership of designing landing pages and Pmax ad campaigns in-house
Senior Graphic Designer & Publications Editor
Irvine, Valley College, March 2024 to October 2024
Rapidly integrated into marketing team during 8-month engagement, delivering high-volume creative production across campus departments. Produced digital and print collateral for student recruitment, campus events, and departmental communications while maintaining strict brand consistency.
— Designed and produced multi-channel marketing materials including flyers, posters, social media content, digital banner ads, and animated marquee content
— Created comprehensive class program brochure and student outreach materials supporting enrollment goals
— Managed campus-wide communications to 15,000+ active students
— Maintained organized asset management and server filing systems for team accessibility
Creative Director
West Coast University, March 2017 to July 2023
West Coast University, March 2017 to July 2023
Progressed from freelance designer to Creative Director, building and leading creative function for two university brands (WCU and ACC). Built 6-person in-house creative team and established brand standards while delivering integrated 360° campaigns that elevated market presence and drove enrollment growth.
— Built, mentored, and managed 6-member in-house creative team, establishing workflows, standards, and quality benchmarks that continuously increased departmental output
— Defined distinct brand voices for two university brands, creating comprehensive brand guidelines
— Established asset management systems, photoshoot protocols, and departmental standards that improved efficiency and consistency organization-wide
— Collaborated cross-functionally with admissions, student services, and executive leadership to ensure strategic alignment and innovation
— Led end-to-end development of comprehensive 360° marketing campaigns integrating paid/organic social media, digital advertising, out-of-home, print, and experiential elements
— Pioneered multi-platform video content strategy across YouTube, TikTok, and CTV, significantly expanding digital engagement and reach
— Directed all brand touchpoints including social media content (static posts, animations, stories), print advertising, brochures, promotional materials, and event collateral
— Managed photoshoots, video productions, and creative vendor relationships while maintaining budget accountability
CORE COMPETENCIES
• Brand Strategy & Development
• Creative Leadership & Mentoring
• 360° Campaign Development
• Integrated Marketing
• Project Management & Workflows
• Asset & Brand Management
• Video Production & Direction
• Social Media Content Strategy
• Print & Digital Design
• Art Direction
• Stakeholder Collaboration
• Problem Solving & Innovation
SOFTWARE & TECHNICAL SKILLS
CREATIVE SUITE: InDesign, Photoshop, Illustrator, After Effects,
DESIGN TOOLS: Canva, Figma, Bee Free, Shopify, Hand Lettering
PROJECT MANAGEMENT: ClickUp, Adobe Workfront, Basecamp, Monday
MARKETING & ASSET MANAGEMENT: Salesforce Webdam, High Spot
PROFESSIONAL STRENGTHS
• Strategic Thinker
• Highly Organized
• Collaborative Team Player
• Adaptable & Agile
• Detail-Oriented
• Results-Driven
• Mentor & Coach