The main focus of this photoshoot was to capture footage for a new :60 CTV spot. I developed the storyboard and script for a '“day in the life” theme following along our hero Sarah on a typical day to showcase the groundbreaking new campus in Richardson, Texas.
When doing photoshoots we are tasked with utilizing all alumni and no paid talent — ensuring we keep things authentic. With the help of our Alumni team a rooster of 10 eager alumni were ready for our 3 day shoot. Then a fun little snow storm decided to roll in and we ended up having 3 alumni to work with, 2 of which we only had for 4 hours and shot the entire campaign in 1 hectic day.
The fact that I partnered with Scott Montgomery Photography helped immensely in the success of this hectic day. Set scene, shoot motion, shoot still and move on. The alumni were wonderful and so excited to be a part of the process. And we even pulled some associates out of their work areas and got them in scrubs, it truly all came together under very challenging circumstances.