Overview
The Stay Salty project showcases the evolution of custom hand-lettered typography from initial concept to finalized event logo and merchandise applications.
Challenge
• Create a distinctive, memorable brand identity that would:
• Capture the event's personality through custom typography
• Function effectively across multiple physical and digital applications
• Balance contemporary design with authentic hand-crafted elements
Process
Hand Lettering Development
• Developed multiple sketch iterations exploring different lettering styles
• Refined character relationships while maintaining an organic, authentic feel
• Digitized the final hand-lettered design while preserving natural imperfections
Application
• Created complementary graphic elements to enhance the lettered logo
• Developed a cohesive color palette appropriate for the event
• Adapted the design for various merchandise applications including apparel and promotional items
Results
• Delivered a distinctive visual identity with authentic character
• Created effective branding across diverse applications from signage to merchandise
• Demonstrated how custom typography establishes unique brand personality
Key Skills
• Custom hand lettering and typography development
• Brand identity design from concept to execution
• Print production knowledge for merchandise applications